West Lane Translator is the licensee of four HDTV digital television translators in Florence. Together with a fifth licensee, Oregon Public Broadcasting, we bring High Definition television to the Central Coast area.
Because we are incorporated as a non-profit entity, we are able to offer these television signals at no cost to the Florence and Central Coast communities. All that is required of the viewer is a television receiver of reasonably recent vintage and some manner of receiving antenna to pick up the on-air signal.
High Definition television is the latest techological advance which provides a digital signal delivery path using on-air signals. Gone are the days of pictures filled with snow, ghosts, and fading. Digital delivery means flawless picture and sound quality, and offers enhanced features on every channel.
Our five Member television stations providing programming are: (in alphebetical order)
KEPB - Oregon Public Broadcasting - PBS TV
KEZI - Heartland Media - ABC TV
KLSR - California Oregon Broadcasting - Fox TV
KMTR - Sinclair Broadcasting - NBC TV
KVAL - Sinclair Broadcasting - CBS TV
Each of the translators carries the programming content of one of the major networks on the main channel. Because HDTV allows for the use of sub-channels, each of the stations carries supplemental programming in addition to their regular network and locally-produced features. This means more choices for the viewer, still at no cost.All of the transmitting equipment required to place these HDTV signals on the air is new, and was placed on the air January 12, 2010. Due to the efficiency of having matching equipment, each of the five stations uses identical transmitters and the resulting signals are combined electronically so that a master transmitting antenna can be utilized from atop our new 240-foot tower on Glenada Hill, south of Florence. As a result, and because the five TV stations have identical power output levels, robust signal strength in the area is insured for each station.